Services

Nine services, two of them the main ones: commercial and brand film. Four formats come out of those two, three stand on their own and serve explaining and training. One way of working for all of them: we write the concept, build the look, produce every shot on its own and bring them together in the edit. Where a shoot gives the better picture, we say so before the offer and combine both in a hybrid production.

The two main services

Everything starts with one question: is a product being sold or a company being introduced. Length, tone and budget follow from that.

AI commercialProduct spots and campaigns without a shoot day, a crew or a location. You get the finished spot in every format your channels need. A conventionally shot spot usually takes four to ten weeks including preparation. Brand filmWhat your company stands for, told with worlds, characters and moods that would hardly be filmable, or only at great cost. As a short brand video for the website or as a longer company film for trade fairs and sales.

Four formats that come out of them

These four are not separate productions but the two main services cut for a particular place and a particular goal. Three belong to the commercial, one to the brand film.

Product videoYour product in scenes with no studio and no set. The basis is real photography, so shape, colour and packaging are correct. It runs where someone is already looking at the product. Social adsPortrait format, a hook in the first seconds, several variants for A/B testing. New variants appear without a reshoot, because nothing was shot. UGC videoAdvertising in the form of a real user clip, with the product at the centre. Where the style tips into deception, we say so beforehand. Recruiting videoReal colleagues and real workplaces on screen, AI takes the opening, the vision and the worlds. We do not show invented co-workers.

Three formats for explaining and training

Here the job is not to advertise but to make something understood. These three stand on their own and belong to neither main service.

Explainer video60 to 120 seconds answering a single question, from the script to the voice-over. Avatar videoA generated person speaking to camera, in as many languages and versions as you need. Training videoOnboarding, software and mandatory topics, explained once properly, multilingual on request.

The nine services at a glance

Anyone seeing these terms side by side for the first time is usually looking for length and place of use. Both are in one table, before you read into a single page.

Service	Goal	Usual length	Where it runs
Commercial	sell a product or an offer	6 to 30 seconds	online advertising, YouTube, TV on request
Brand film	introduce the company, build trust	60 seconds to 3 minutes	website, trade fair, sales, presentation
Product video	show a product as it really is	10 to 30 seconds	online shop, product detail page, marketplace
Social ads	stand out in the feed and test variants	6 to 30 seconds	Instagram, TikTok, Facebook, YouTube Shorts
UGC video	advertise without looking like advertising	15 to 30 seconds	ads on Instagram and TikTok
Recruiting video	win people for open roles	45 to 90 seconds	careers page, job ad, LinkedIn
Explainer video	make something complicated understandable	60 to 120 seconds	home page, ad, sales conversation
Avatar video	say the same message in many languages	30 seconds to 3 minutes	training portal, website, internal channels
Training video	explain once instead of every time	2 to 4 minutes per topic	onboarding, intranet, learning platform

Two routes to any of these films

Which service you pick says nothing yet about how the film is made. There are two routes. Which one fits is settled in the first call by the question of what has to be real on screen, not by the budget.

Pure AI productionNo shoot day, no crew, no location. Every shot comes out of concept, image generation and finishing. It fits when product, mood and imagery carry the story. Hybrid video productionReal footage combined with AI. Your team, your rooms and your product are filmed, while worlds, effects and camera moves are generated. It fits when the film has to be credible and still look elaborate.

Which service fits your goal?

The formats overlap, the goals do not. Describe your goal in the first call rather than the format. The proposal is our job.

Sell a product: commercial for the campaign, product video for the product itself.
Stand out in the feed and test: social ads, in the form of a real user clip as UGC video.
Become recognisable as a company: brand film.
Make something complicated understandable: explainer video outwards, training video inwards.
Say the same thing again and again, in several languages: avatar video.
Win people: recruiting video, with real footage from your own place.

How a production runs

Every project runs in nine steps from the first call to delivery. At four of them you decide, before time and budget go into the next one: concept, styleframes, motion tests and rough cut. AI produces the images, people choose and finish them. Every film ships with a note on how to label it under the AI Act.

How a production runsThe nine steps, what you supply and what you approve. PricingWhat drives the price: length, shots, formats, revision rounds. About usWho we are, what we work with and what you can hold us to.

Read on: Video production in Vienna • Guides • Glossary

Tell us your goal

30 minutes on Google Meet. After that you know which format fits and whether AI is the right route.

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