AI brand film and storytelling from Vienna
We tell what your company stands for: with worlds, characters and moods that would be hard to shoot, or only at great cost. You can have a brand film made with us, a short brand video for the website or a longer company film for trade fairs and sales. The schedule is fixed in the offer.
What a brand film is
A brand film introduces a company, a brand or an idea. Unlike a commercial it does not sell a single product, it builds trust and recognition. Typical lengths run from 60 seconds to three minutes, used on the website, in presentations, at trade fairs and on social networks.
Brand film, company film or corporate video?
In practice the words mean the same thing, they just come from different decades. Which one you use changes nothing about the production. What matters more is the line drawn outwards.
| Term | What it means | Where it comes from |
|---|---|---|
| Brand film | the umbrella term, company or brand at the centre | from advertising, the older expression |
| Company film | the same thing, the organisation rather than the brand | from corporate communications |
| Corporate video | usually the shorter version for website and social media | from the web, the younger expression |
| Commercial | sells a product or an offer, ends with a call to action | the only format that really has to be distinguished |
AI brand film and a conventional shoot compared
A brand film lives on places, moods and images that do not exist yet. That is exactly where the two routes part most clearly, and where the cost difference sits.
| Conventional shoot | AI production | |
|---|---|---|
| Lead time | location, crew, cast, permits, weather | script and styleframes |
| Duration | about 2 to 6 weeks | as agreed |
| Places and worlds | travel there or rebuild in a studio | generate them, even where they do not exist |
| Your real team | yes | only hybrid, with filmed material |
| Cost | mostly 5,000 to 20,000 € net; entry packages with one shoot day from around 2,000 €, elaborate films with cast 25,000 to 50,000 € | from 3,500 € net for the base film, see Pricing |
The ranges come from publicly listed prices of production companies in Austria and Germany, retrieved 19.09.2026. Sources and the full calculation are on What does a brand film cost?
Why Syntax Motion for brand films
Worlds you cannot shoot
Origin stories, visions of the future, places that do not exist. Everything you would otherwise send a film crew into a desert for is made on a computer.
Characters and moods
A brand film lives on stance, not on product shots. Light, colour and pace are set in styleframes before the first second of film exists.
Approval before production
You see the look as a still, then as a motion test, then as a rough cut. You decide at four points, and changes cost least there.
Every format from one project
16:9 for the website, 9:16 for Reels and Shorts, short cuts for ads. We plan the formats in advance instead of cropping later.
Examples with a description of what happens in the film and how it was made are under brand film examples. Every film shown there is spec work and labelled as such.
Formats and lengths
| Format | What it is about | Typical length |
|---|---|---|
| Brand film | the stance and the promise of a brand, told in images | 60 to 90 seconds |
| Founder film | the story behind the company, staged as a film | 90 to 180 seconds |
| Recruiting film | why someone would want to work with you | 45 to 90 seconds |
| Vision film | showing a product or project that does not exist yet | 60 to 120 seconds |
One format that comes out of it
Exactly one format of its own derives from the brand film. It is aimed not at customers but at people who might want to work with you, and so it mixes real footage with generated scenes.
Where AI reaches its limits
AI fits when your story works through mood, symbolism and worlds, when something has to be shown that does not exist yet, or when the budget does not stretch to several shoot days.
A shoot fits better when your real team, your rooms or your customers are at the centre. Then we propose a hybrid production: the people are filmed, worlds and transitions come from AI.
How a project runs
- First call: what should the film achieve, for whom, where does it run?
- Script: story, scenes, tone of voice.
- Styleframes: look and light for approval.
- Production and rough cut with music and, if you want one, a voice.
- Delivery in every format you need.
That is the short version. All nine steps with the approvals are on Process.
Having a brand film made: what we need from you
Surprisingly little to begin with. Anyone having a brand film made with us brings:
- An idea of what should stick. One sentence is enough, we write the script.
- Logo, brand typefaces and colours, if they exist.
- Product photography or footage of your rooms, if real things have to appear.
- The channels the film runs on, because length and format depend on it.
Everything else happens here: story, visual language, music, voice, edit. Small companies without a marketing department are not a special case, they are the normal one.
Cost
A brand film with AI starts at 3,500 € net for the base film. A detailed comparison with conventional and hybrid production is under What does a brand film cost?
Common questions
Can an AI brand film show our real team?
Not without real footage. We do not generate convincing likenesses of real people without their consent and without labelling. For your team we recommend a short shoot that we combine with AI scenes.
What does it cost to have a brand film made?
With us a brand film starts at 3,500 € net. Short cutdowns for the feed, made from that film, start at 1,000 € net. Conventionally shot brand films in Austria and Germany are usually considerably higher, because shoot day, crew, location and cast come on top. The fixed price is named in the offer after a 30-minute first call. The comparative ranges are under What does a brand film cost?
Is a brand film worth it for a small company?
Yes, and with AI production more than before. The part that made conventional brand films unaffordable for companies on a small budget was the shoot day. Take that away and what remains is concept, production and edit, and that scales with the length, not with the size of the company.
What does a brand film agency do that a freelancer does not?
As a brand film agency we take the whole chain: script, visual language, production, sound, edit and delivery in all formats, with fixed approval points in between. You have one contact instead of several trades. On very small projects a single person can be enough; with several formats and language versions the coordination quickly becomes the real work.
How long should a brand film be?
60 to 90 seconds for the website, up to three minutes for trade fairs and presentations, plus short cuts of 15 to 30 seconds for social networks.
Read on: Brand film cost • Brand film examples • Explainer video • Video production in Vienna • Who we are
Your brand film, discussed in 30 minutes
Tell us what your company stands for. We will say whether it can be made with AI and what it costs.
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