Brand film examples: nine AI films in detail

By Syntax Motion, Vienna. Updated: 19 September 2026

Here are nine examples from our own production, all made with generative AI. For every film you get format, length and structure, plus what you can take from it for a brand film of your own. All of them are spec work, produced without a client brief.

What these examples are and what they are not

Every film on this page is spec work. We produced them without a brief, to show style and feasibility. None of the brands shown commissioned or approved any of these films, and the five product spots advertise invented brands.

Strictly speaking most of the examples are commercials rather than brand films. We show them anyway, because both formats work with the same means: structure, mood, rhythm and sound. The films themselves are under projects.

Four films with a story

Pantheone: "Not From This World, But For It"

• Format: brand film with a product, close to a vision film.
• Length: 16 seconds, vertical 9:16.
• Structure: a spacecraft in orbit, a flight through storm clouds, a crew entering a cave. Only at the end do the white objects turn out to be the product. Brand name and claim follow.
• Mood: dark, cool, science fiction.
• What to take from it: a world says more than a list of features. Even 16 seconds are enough for a beginning, tension and a resolution.

Chase: "Whatever It Takes For Your Food"

• Format: narrative brand film with action.
• Length: 47 seconds, landscape 16:9.
• Structure: a chase through a London street set, a fall from the motorcycle, a climb up a construction crane, a sprint through an office. Only the closing line reveals what it was all about: the food.
• Mood: action film, fast cuts, daylight.
• What to take from it: exaggeration makes a small message big. The punchline at the end makes people watch the film twice.

Pirates: "Every Man For Himself"

• Format: humorous brand film in a genre style.
• Length: 60 seconds, landscape 16:9.
• Structure: pirates on a Caribbean beach, sabre duels on rooftops and at a water wheel. Everyone fights everyone. The resolution shows what they are fighting over: a chocolate bar.
• Mood: adventure film, sunny, warm, with a wink.
• What to take from it: a known genre creates context in a few frames. A full minute holds if there is a clear conflict.

Hunter: "The Prophecy Is Real"

• Format: character film in a claymation look with a live-action style ending.
• Length: 40 seconds, square 1:1.
• Structure: germs listen to a prophet announcing a threat. Then it arrives: a device staged like a spacecraft. At the end the film cuts to a flat and shows a cordless vacuum cleaner.
• Mood: playful, darkly comic.
• What to take from it: a change of perspective makes an unspectacular benefit visible. Characters work when you have no subject that is interesting on its own.

Five product films for invented brands

These five spots run around 15 seconds each, in landscape 16:9. They show how a product gains character in a short time, and work as a template for product scenes inside a brand film. More on the product video page.

Maíz del Sol (tortilla chips)

A product film about origin. A laid table, then corn cobs, dough and lime in close-up, the pack with the claim at the end. Lesson: ingredients and craft tell quality without claiming it.

Solvex Ultra (washing-up liquid)

A product film with a comparison. A kitchen scene, a look at invisible grease, the comparison with an unnamed product, the finger test on the plate. Lesson: problem and solution fit into 15 seconds if every frame has a job.

Volt Hydration (drink)

A product film with an invented world. A tired face, powder in a shaker, then a journey into a micro world of water and cells. Lesson: what cannot be seen needs a visual language of its own.

Syntax Fries (fries)

A promotional spot. Food in motion, a graphic as the symbol for the offer, logo at the end. Lesson: spots like this can be adapted quickly for new promotions or seasons.

Syntax Care (personal care)

A product film about a feeling. A man in cold wind, skin in close-up, a warm shower, care beads in macro. Lesson: close-ups and light carry a feeling faster than text.

How to recognise a good brand film

A good brand film has a single core message and stays with you afterwards as a feeling, not as a list of facts. Add to that a strong opening, a consistent look and a length that suits the channel. These criteria help when comparing examples:

1. One message: you can say in one sentence what it is about.
2. A strong opening: the first seconds raise curiosity instead of starting with the logo.
3. One look: light, colour and camera feel of a piece.
4. A fitting length: usually 60 to 90 seconds for the website, shorter cuts for social networks. More on the brand film page.
5. Sound: music and sound design carry at least half of the mood.
6. Honesty: real people and places are real, and generated scenes are labelled where that is required.
7. A clear ending: by the end you know who is speaking and what to do next.

What the examples show about AI, and what they do not

The examples show what AI is good for today: worlds, products, moods and characters that could hardly be filmed. They do not show your team, your rooms or long conversations. For that we recommend a hybrid film in which people are filmed and AI handles the rest, a recruiting video for instance.

From an example to your film

Bring one or two examples you like into the first call, including ones from other people. From those we develop styleframes that you approve before anything is produced. What happens after that is under how a project runs, what it costs under brand film cost.

Frequently asked questions

Read on: Brand film with AI • Brand film cost • Video production in Vienna • Who we are