Colour correction
Colour correction matches brightness, contrast and colour across all shots of a film so that it feels like one piece. A deliberate colour treatment, called grading, usually follows and gives the film its mood. One establishes what has to be right, the other decides how it should feel.
Two steps that get confused
Correction is craft: white balance, exposure, skin tones. The aim is that two consecutive shots do not jump. Grading is design: cool and hard for technology, warm and soft for people, desaturated for seriousness. Grading before correction builds on uneven ground.
Why generated scenes need it more
Every generated shot comes out of its own computation. Even with the same prompt and the same described light, two results differ measurably in colour temperature and contrast. In a single frame that goes unnoticed, in sequence it is obvious: the image jumps at every cut.
So on an AI film colour correction is not a finishing touch but a precondition for the parts to read as one film. Together with sound design it decides whether the result looks professional or assembled.
How we work with it
We fix the colour world at the styleframe stage so generation runs in the right direction and correction has little left to do. In the edit we then match shot by shot, skin tones first, the rest after. Final checks run on a monitor and on a phone, because a film that only looks good in the suite misses its purpose.
Frequently asked questions
What is the difference between colour correction and grading?
Colour correction produces technically correct and mutually matching images. Grading lays a deliberate colour world on top that suits the message of the film. In practice both steps run one after the other in the same software.
Can colour be changed afterwards?
With filmed material within wide limits, because the recording holds reserves. With generated scenes too, but a fundamentally different colour world usually means new generations. That is why the direction is decided at the styleframe.
Is colour correction included in the price?
Yes, it is part of every production and listed in the offer. What costs extra are further versions with a different colour treatment, for a second brand for example. See pricing.
Related terms
Read on: All terms in the glossary • Who does this with us
A film of one piece
We show you at the rough cut what colour does, before the film is finished.
Book a first call